Though customer satisfaction is the prime requirement for any business, other factors like managing the employees and good time management among one and all is equally important for a business to be profitable. Realizing this, many businesses now opt for scheduling applications accessible to all employees of the organization. Group calendaring and email integration are some of the scheduling tools provided by web based crm software. Group calendaring users can manage their schedules and meetings effectively. Features like setting up of recurring events which repeat over a periodic basis, booking of resources such as conference rooms, video equipment and projectors are part of the group calendaring tool which enables effective organization of professional meetings. It also gives the managers access to the calendars of all executives reporting to him thus measuring their efforts accurately. Automation of most scheduling activities enables organizations in minimizing the operational cost and increasing the productivity. Email integration tool enables executives to directly send emails to customers from the customers’ record and also if a customer replies to that email, those details are automatically saved in the customers’ record and it appears in the executive’s inbox also irrespective of the email system used like Yahoo or Google or hotmail or any e-mail provider.